The first major scoop of 24 sata was the story related to Dora, HRT
song competition whose winner also becomes Croatian finalist for
Eurovision Song Contest. The newspaper alleged that the contest was
fixed. Needless to say, this was one extra reason to watch tonight’s
Dora final.
However, I still treasure my mental health too much and
every now and then I had to switch channels. On Nova TV I noticed
Hrvatski idol – horse which has been dead for months – being beaten
again.
More interesting was Serbian BK TV where I discovered Idol
franchise spreading to Croatian eastern neighbour. I noticed that the
show was title simply as Idol, without any national identification. At
the end I realised why – competitors came not only from
Serbia-Montenegro, but also from Macedonia. I think this might serve as
a survival recipe both for Eurovision Song Contest and Idol franchises
in former Yugoslavia. Just like basketball, pop music simply can’t
maintain high quality on the miniature markets of former Yugoslav
republics. All pop music performers and aspiring stars needs broader
audience and those kinds of shows – elevated to supra-national level –
might do the trick.
In the meantime, pop music fans of former
Yugoslavia are soon going to encounter new ambitious project that
treats former federation as one big market. MTV is going to start new
channel called MTV Adria, which is going to cover areas of former
Yugoslavia. MTV Adria is currently searching for their first VJs.
Many
rock critics and cultural commentators see MTV Adria as the last chance
for rock and urban culture in former Yugoslavia to turn the tide in
their losing battle with “turbo folk”.
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